All about BriteSmile whitening

The BriteSmile teeth-whitening procedure has been available in South Africa since March 2003 and it is growing at an amazing rate, with more and more dentists becoming associated with BriteSmile every month. The procedure has been introduced in more than 80 countries since 1999 and in early 2004 over a million treatments has already been performed worldwide.
These figures reflect the good results of the procedure - over 98% of BriteSmile patients are satisfied with the treatment. In just a little over an hour, your teeth are whitened by more than 9 shades (on average 9.3), which makes it economical for tourists to have the treatment while visiting South Africa


The procedure is very safe for several reasons:

ONE ... only an approved professional dentist can perform the procedure.

TWO ... the LED light used is very gentle; no potentially harmful laser or UV rays.

THREE ... BriteSmile gel contains just 15% peroxide compared to the 35%+ of other light activated procedures.


  BRITESMILE   Before-and-After Results ...







1. Simple

Whiter teeth, in about one hour. It's that simple. Years of yellowing as well as harsh staining from coffee, cigarettes, and red wine are almost magically erased in the time it takes to get a haircut, a manicure or lunch. In fact, we have clinical studies which prove that the BriteSmile whitening treatment resulted in an average improvement of 9+ shades whiter! 
BriteSmile offers clients safety and science within the comforts of your dentist's office. First you'll have a complimentary consultation to answer all your questions. If you are interested in moving forward with the treatment, our dentists will then examine your teeth and gums to ensure that they're healthy for whitening at that time. Then, while you relax, watch TV, or even nap, our proprietary gel and blue light treatment work to whiten teeth to their optimal brightness. 
What does the whole procedure look like?

  • Your gums and mouth are protected with isolation materials and a "Before" picture is taken.
  • The BriteSmile whitening gel is professionally applied and activated by the light source.
  • After three 20-minute applications over a one-hour period, your whitening is completed and your "After" picture is taken.
  • You rinse. You smile. Wow!

How white will my teeth get?
In clinical studies, BriteSmile has been able to achieve over 9+ shades whiter on average. Your results of course will vary as your starting point maybe different and everyone's teeth respond a little differently, but in virtually all cases, the results are dramatic. Ultimately, the goal will be to achieve your optimum, natural whiteness. During the consultation, the dentist will go over what you personally can expect for your individual situation. Severe discoloration can be treated and yield good results in many instances. However, the more difficult cases can sometimes require a more lengthy treatment than the standard one-hour treatment.

How long does it last?
Results will last up to three-and-a-half years (clinically proven), but if you use the maintenance kit, which is included in the price of the procedure it will last for many years longer. 
The long-term results depend primarily on the individual. Certain habits, such as the use of tobacco products, drinking a lot of coffee, tea, dark soft drinks, and infrequent visits to the dentist for regular cleanings, etc., can work against the results. 

How does it work?
The BriteSmile Center dentist will first examine your teeth and gums for good oral health. Next as you relax in the chair, our proprietary whitening gel is applied to your teeth and the revolutionary, proprietary BriteSmile light will be positioned over your teeth to activate the gel. As you watch TV, listen to music or nap, your teeth will lighten to their optimum, natural whiteness in about an hour. 

Is it safe?
Yes. The BriteSmile procedure will not soften enamel or existing fillings. The primary ingredient in the BriteSmile's gel is hydrogen peroxide, which has been safely used in teeth whitening for over 100 years and is recognized as an effective whitening ingredient by the dental community. The percentage of hydrogen peroxide used in BriteSmile's proprietary gel is only 15%, much lower than other whitening gels that often contain 35%-50% hydrogen peroxide. If you would like to read more about the safety of the BriteSmile treatment, please click here

Will it hurt?
The majority of our clients experience no pain or sensitivity after the BriteSmile Professional Teeth Whitening treatment. A very small percentage of customers may experience a minor dull "ache" following the procedure. Taking some sort of analgesic almost always resolves the feeling. It is best to avoid very hot or very cold drinks for the first 24 hours if there is any tooth sensitivity. 

How much does it cost?
The price of a BriteSmile Professional Teeth Whitening treatment varies by location. For further information please call us at 0027 21 438 1710. 

Will my dental insurance cover this procedure?
No. As with most cosmetic dental procedures, insurance will not cover the treatment cost. 

Is this procedure for everyone?
Virtually everyone wanting to lighten his or her teeth can benefit from using BriteSmile - including people with severe food, coffee, tobacco or tetracycline stains. The dental examination by the BriteSmile Center dentist will determine if you are a good candidate for whitening at the time of your free consultation. If the BriteSmile Center dentist uncovers a condition that would delay whitening, you will be referred back to your primary dentist for possible treatment. 

How old do you have to be?
Currently, the minimum age is 21 years old. However, we are researching a product for teens which should be available later this year. 

Will the procedure whiten my existing crowns / veneers / bonds, etc.?
The BriteSmile Professional Teeth Whitening treatment has been successful at removing stains from caps, veneers or bonded teeth. However, a whitening treatment in general cannot change the color of the caps, veneers or bonds. We recommend that you discuss your situation with a BriteSmile dentist to determine what you can expect. 

Can I have this done if I am pregnant?
While there are no known constraints for pregnant women, some may experience gum sensitivity. Pregnant women may wish to defer having the procedure until after pregnancy. 

How can I maintain my new white teeth?
We recommend the following to maintain your new BriteSmile:

  • Home maintenance is essential either as custom made trays and gel combos or BS pens
  • Brush your teeth twice daily or after each meal; floss daily
  • Use the BriteSmile Whitening Toothpaste and a soft bristle toothbrush
  • Visit your dentist for regular cleanings and checkups (recommendation: every 6 months)

Products you can purchase to maintain your beautiful smile:

BriteSmile To Go Pens

Bright Smile pens
(pack contains 3 pens) 

BriteSmile To Go is an easy way to dramatically whiten your teeth, wherever and whenever you want. After years in research, BriteSmile To Go has been developed to help people look and feel their best without all of the hassle that comes with bleaching trays or store bought options. BriteSmile To Go is convenient, simple, completely safe, and it works!
BriteSmile To Go - Three Pen Pack

  • Easy to use click pen applicator delivers your teeth whitening without any mess.
  • Time released proprietary formula enables safe, gentle and effective teeth whitening.
  • Dries rapidly, you can simply use it whenever and wherever you want.
  • Just two easy 30-second applications a day for two weeks, then use as desired.
  • Dries rapidly, you can simply use it whenever and wherever you want.
  • Each Whitening Pen last for 30 days of whitening applications.

3 pens per container

 BriteSmile Take-Home Deluxe Kits

Bright Smile Home Kits
Take-Home Kit
(pack contains 8 syringes) 

The #1 recognized brand in chairside whitening is now available in Take-Home. The Deluxe Smile Kit consists of tray material, tray case and 8 filled syringes. Available in 15% Carbamide Peroxide and 20% Hydrogen and Carbamide Peroxide for home bleaching.
Take-Home Deluxe Kit:

  • 16 dual arch applications in 8 syringes
  • Material for custom trays is included in the package, but note that there is an additional dental lab or dentist fee for making the trays.

8 syringes per container

    BriteSmile Maintenance Kit

Bright Smile Maintenance Kit
Gel Boxes
(pack contains 4 syringes) 

BriteSmile has developed an at home product to help people look and feel their best in the comfort of their homes. Available in 15% Carbamide Peroxide and 20% Hydrogen and Carbamide Peroxide for home bleaching.
BriteSmile Maintenance Kit:

  • Includes 8 dual arch applications in 4 syringes.
  • Material for custom trays is included in the package, but note that there is an additional dental lab or dentist fee for making the trays.

4 syringes per container


BriteSmile Toothpaste

Bright Smile Toothpaste
ZAR VAT incl.
(pack contains 2 tubes) 

Its patented whitening formula with Calprox helps reveal the maximum whiteness of your teeth while effectively cleaning your teeth, gums and freshening your breath. Unlike many over-the-counter toothpastes, our toothpaste contains no silica or abrasives which can scratch your enamel. Instead, our whitening takes place via a gentle chemical process that is completely safe for your teeth and gums.

  • Calprox - A safe, clinically proven whitening agent that effectively removes the clear, sticky, protein pellicle from teeth, to which stains and plaque adhere.
  • Baking Soda - To freshen breath and help maintain healthy gums.
  • Fluoride - Proven to fight against cavities.

net weight 4.2 oz (119g)

    BriteSmile Mouthwash

Bright Smile Mouthwash
ZAR VAT incl.
(pack contains 2 bottles) 

BriteSmile Mouthwash is the latest addition to the BriteSmile Professional Whitening Product line. This crystal-clear, alcohol-free rinse is specifically formulated for use to maintain your naturally white smile following the BriteSmile procedure.

  • Clear formula - free from dyes and pigments that can stain teeth.
  • Alcohol-free - mild on sensitive teeth and gums.
  • Mint flavor - to help freshen your breath.

14 oz (414 ml)

Paying for your order:

  • Cost of Packaging and Posting is excluded in above prices and needs to be added on.
  • Payment: By cheque, bank deposit or electronic transfer.
  • Please make payment to:
    Account Number: 071033173
  • BRANCH : 025109
  • Send cheques to:
  • Goods will be sent after payment has been received.

2. Safe
You can feel confident in your decision to have our dental professionals whiten your teeth. Clinical testing has proven that the procedure is safe and sound. Safety studies conducted at the University of Medicine and Dentistry of New Jersey found conclusively that BriteSmile whitening resulted in no structural change in teeth; no adverse impacts on fillings and no softening of tooth enamel. And these study results were confirmed by senior researchers at New York University. See our in-depth safety studies under "How BriteSmile Works." 
The pH balanced proprietary gel is not harmful to the gums and because it is not ingested, the gel does not carry many other risks or side-effects of other options in the marketplace. 
Unlike the "do-it-yourself" at-home whitening options, dentists and dental assistants perform every aspect of the BriteSmile process. Before moving forward with the procedure, our dentist examines your mouth and gums to ensure they are healthy. If any problems are detected, you are referred back to your own family dentist. Additionally, BriteSmile's whitening gel has a very small amount of hydrogen peroxide gel which further ensures the safety of your teeth and gums.

3. State of the art

The science behind BriteSmile is the secret to our success. The BriteSmile gas plasma light technology, combined with a proprietary new, wavelength-specific gentle bleaching gel, has created a revolutionary method of teeth whitening which quickly, safely and effectively whitens all teeth at once. How effective is this? See the product comparisons
The BriteSmile technology was developed by a team led by DR John Warner, a former NASA scientist and a member of the Hubble Space Telescope development program. 
What it all means for you is that our whitening results confirm an average of 8 or more shades lighter and even higher for individuals with darker teeth. Years of coffee, cigarettes, red wine and other stains seem to magically disappear. And success is so certain, your satisfaction is guaranteed. 
Each of our clients receives "Before and After" pictures to see for themselves how dramatic the BriteSmile difference can be. Here are just a few recent examples. To see how white your teeth can be, please contact us to schedule a free consultation at a time convenient to you.
Bright Smile Before and After

Not only is BriteSmile simpler than other methods, it also compares favorably with well known techniques such as gel/tray whitening and laser techniques.

To find out more information about BriteSmile, please feel free to contact us
4. Results
Our two biggest concerns are proven results and comfort
Our licensed and trained dental professionals will work with you to ensure that you are comfortable while your teeth are whitened to their optimal natural whiteness. And because we're so certain of success, we expect you to be ecstatic with your bright new smile! Our staff will explain the degree of proven results, as set out by the American Dental Association, during your free consultation. 
Compare Our Price
The fee for a professional BriteSmile Light-activated Teeth Whitening treatment varies according to location. For exact pricing info, please contact the office or speak with your doctor during your next visit. We think you'll find the BriteSmile treatment reasonably priced especially considering that other "professional" procedures require several visits to the dentist and up to 4 weeks of at-home whitening with overnight bleaching trays. Also consider that our dental professionals do it all for you in one visit, without any mess or hassle. Years of progressive yellowing as well as harsh staining from coffee, cigarettes, and red wine are almost magically erased, and in little more than an hour you leave with your brightest, whitest smile! For affordability and effectiveness, there's no better value than BriteSmile. 

5. Procedure Costs
How much does it cost?
The procedure – which includes a free BriteSmile assessment – normally costs from R4 000 to R6 000 in South Africa, depending on whether a cleaning is necessary and maintenance products are included or not. BriteSmile procedure prices in the rest of Africa are in different currencies, but are still equivalent to R4 000-R6 000 ZAR. The average price overseas, however, is around $600 USD (€500 in Europe) for the procedure only – unless there are any specials. (Prices as at 2009).
What is included in the procedure?
As prices vary depending on which option you choose, contact us to ask our pricing structure, special offers and discounts available. Sometimes a cleaning procedure by an oral hygienist may be necessary, which will then be added to the price for the BriteSmile procedure. Any corrective dental work required before the dentist can whiten your teeth is in addition to the price of the BriteSmile procedure. 
Health Benefits
Not only does the BriteSmile teeth whitening treatment get your teeth whiter, but it improves your oral health. In just one hour, BriteSmile's patented light technology is able to remove those stains that have accumulated over years and kill harmful bacteria found in gingivitis and periodontal disease.

So now you can enjoy your whitest and healthiest smile. BriteSmile is the only professional teeth whitening company that can make this claim.